Do small businesses need a website?

There are many businesses that simple do not believe in the web as a business tool. A website does not have to sell your products, it can be used simply to let potential customers know you are there. For small businesses particularly those that rely on a local customer base this can be an invaluable source of additional customer enquiries.

For companies who are now considering gaining a web presence I would say go for it. You have nothing to loose and a lot to gain. You do not need to sell on the web to have a meaningful website. In many cases a business website can be used purely for lead generation.

Many businesses rely on customers from the local area. Typically these businesses would advertise locally and in doing so would receive a stream of local customers. In this situation I believe thisbusiness is loosing out on an additional extra stream of customers by not having a company website. Just imagine how many people go to Google or any other search engine and type in [townname service]. If a local company was to have a website and it was to rank for that term then they would be able to attract many new leads through the website.

A website like this does not need to sell the product or service, is is simply there to gain search traffic for the preferred search terms. On the actual website you would provide some basic information about the company. and contact details.

Michael Dell of Dell computers was quoted as saying, “Show me a business that’s not on the Internet, and I’ll show you a business that’s out of touch with the future.” He is correct in this assertion.